Mar 22, 2016 Or you can download programs from the web and then install them. Here's how to use both methods. Install from the Mac App Store. Click on the price located beneath the app's star rating. Watch your favourite Channel 4, E4 and More4 shows on demand, All 4 gives you: - Free and unlimited access to our shows - 30-day catch up from Channel 4, E4 and More4 - A huge library of memorable shows from the past 30 years, including classic box sets.
Update: October 2019
I thought I’d post a quick update to show what Apple TV looks like in the UK and in particular what the ITV Hub app looks like. To watch ITV on your Apple TV you need to go into the App Store. This is the big blue icon on the third row down on the right-hand side with a white A. On your Apple TV this will be in a slightly different location but will be the same icon. Go into this and then look through the top free apps and you’ll see ITV Hub. Just select this and download it. The ITV Hub App will then be added to your home screen as shown below. Just use the remote to click on this and off you go. If you have any questions about getting this working or your Apple TV in general just post a question below and I’ll do my best to get back to you.
I have also now created an Apple TV Buyers / how to set-up guide and FAQ for British / UK users.
Update: Jan 2019: Just revisiting some of my old blog posts to update them. In 2018 ITV finally released a native app for the Apple TV. This works really well. So now to watch programmes from ITV on Apple TV you just need to go to the App Store, search for ITV and then install the app/
Update: Jan 2nd 2017: In a recent update ITV has blocked you from mirroring the output to the Apple TV. We can only imagine that they have some rights issues with various content owners that prevent them from allowing us to do this. We suggest you email ITV and let them know how hard they are making it for us to watch their programmes. It would also be worth complaining to Apple as they should be doing more with the UK based channels to get their content onto their platform.
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At the time of writing ITV have launched their new ITV Hub App on the iTunes store. This is the ITV equivalent of the BBC iPlayer. Currently, the ITV Hub App only works on iPhone and iPad and they haven’t released a version for the Apple TV. This shouldn’t be more than a few days development works for them so we hope they will get on and do it soon. In the meantime, you can use the ITV Hub App on your iPhone and mirror it onto your Apple TV.